How two clients used innovative marketing to
drive sales through their dealers.

Sage Software – MWA Direct developed a Reseller co-op Email Marketing program for the publishers of ACT! PeachTree and other business software. The programs generated more than 10,000 sales leads. Hundreds of Resellers participated. 100% of the costs were paid by participating Resellers.

Bruce Hardwood Floors - An innovative traffic-building Direct Mail program was embraced by 300 of the top dealers. More than 900,000 mailers were released generating thousands of visits to the Dealers.

Other Success Stories>

Aprilaire - The nation's #1 brand of home humidifiers received sign ups from over 500 Dealers who invested more than $500K to promote Aprilaire products. MWA Direct developed and managed the direct marketing program. More than 5,000 sales were initiated.

Rheem Air Conditioning - The #3 brand of residential air conditioners realized $12 million in sales from a Dealer Co-op Marketing program by MWA Direct. Dealers and Distributors paid 2/3rds of the total costs.

Starkey Hearing Instruments - The nation's largest manufacturer of hearing aids increased Dealer participation in their marketing programs by 50%.

Toro Lawn Tractors - A carefully planned marketing program brought Distributors and Dealers together to promote Toro Lawn & Garden Tractors. Program was developed and managed by MWA Direct.

Fargo Identity Card Printers - A turnkey direct marketing program from MWA Direct enabled 100 of Fargo's Independent Resellers to target their best prospects.


 

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